Author: Administrator

Portrait Art: a polished balance of light and shadow

A Polished Balance of Light and Shadow: Advanced Burning and Dodging in Photoshop

Written by Administrator on November 5, 2024. Posted in Mid South Color Labs.

Dodging and burning are essential techniques for enhancing photos in Photoshop. They help you adjust shadows and highlights precisely. With advanced dodging and burning layers, you can highlight details, control lighting, and emphasize key aspects without changing overall exposure. This approach lets you highlight critical areas, adding depth and contrast for a more polished result. Below is a tutorial with advanced tips to help blend with this tool, creating a polished balance of light and shadow.

professional photography, family portrait, painter portrait, timeless treasure, Mid-South Color Labs

How To Sell Value Over Price

Written by Administrator on September 27, 2024. Posted in Mid South Color Labs.

In a saturated market where potential clients often make decisions based on price alone, shifting the conversation toward value instead of cost is crucial. Focusing confidently on the quality of your services, rather than competing on price, requires preparation and practice. Peter Drucker wisely stated, “Before price can be discussed, value must be understood.” By highlighting your unique value, you position your services as an investment rather than a commodity.